I'm Paris Arnold. I combine brand-building expertise with commercial judgement and collaborative leadership to turn business priorities into stronger results.
I've held marketing and commercial leadership roles inside Kraft Foods, Johnson & Johnson, Fonterra, and IELTS. I've lived in seven countries, led international brands and teams, and co-founded technology start-up Searchality.
I bring together customer opportunities, financial realities, and what an organisation can deliver. Then I help teams align behind the priorities and put them into practice.
I identify the strongest opportunities for growth and profit, then focus resources where we can earn the best return on those investments.
I develop clear propositions, distinctive advertising, and customer experiences that deliver on the promise.
I set clear priorities, develop colleagues, and bring in the right agency expertise, building teams that work well together and deliver stronger business results.
I concentrated Southeast Asian investment on stronger brands, products, and channels, working with finance and local teams to improve portfolio economics and execution.
20% revenue CAGR
11-point margin improvement
Our £1billion global brand was under threat from competitors. I gained board approval for increased investments, led a brand refresh, substantial advertising upgrade, and rebalanced brand versus performance marketing spend.
53% to 58% category shareGlobal share growth over 3 years
Co-founded global EdTech SaaS platform, transforming how international schools recruit and teachers find jobs. Took the business from initial concept to global presence and US investor buyout.
Not only can he take brand and category insights from concept to commercialisation, but he has a demonstrated ability to segment and differentiate a product portfolio, delivering sustained volume and value growth over time.
He led all centralized marketing functions, pulling together a team stretching across multiple time zones and straddling three organizations, which he did expertly, diplomatically and collaboratively.
Meetings became collaborations rather than client/agency volleys of thoughts. But perhaps the greatest testament of his skills was the work he was doing inside the client organization from a mentoring and empowering perspective. You could see their team growing and becoming more engaged right before our eyes.
I had the pleasure to work with Paris for several years and am delighted to be able to recommend him. Paris is one of the most rounded brand professionals I have ever worked with, with a powerful understanding of consumer and brand issues but also strong analytical skills.